Modern Natured Founder, Emma Okyere showcases sustainable luxury and innovation in moscow. It blends innovation with tradition to bring cultural heritage to the forefront of fashion.
Emma Okyere was honored to represent the USA at the BRICS Fashion Summit 2024, held from October 3rd to 5th at the renowned Zaryadye Moscow Concert Hall. Alongside Noir Fashion Week, which spotlights Biopic designers, we stood among over 100 countries celebrating cultural heritage, sustainability, and innovation in the global fashion industry.
It was deeply inspiring experience to see our selected pieces on display at such a prestigious event. Our collection, which highlights the fusion of cultural craftsmanship and modern luxury, received enthusiastic responses from the international audience. By using eco-conscious materials and artisanal techniques, each piece told a story of tradition and innovation, a testament to our commitment to creating fashion that both honors heritage and looks to the future.
As part of the summit, We had the opportunity to lead a workshop titled "Innovation in Motion: How Technology Transforms Product Management in Luxury Fashion." It was a chance to dive deep into how brands like ours can integrate technology into the creative process without losing sight of craftsmanship. From optimizing production with digital tools to enhancing collaboration, the workshop focused on how fashion can evolve while staying true to its roots.
Key Highlights from the Workshop:
Balancing Craftsmanship and Innovation- Exploring how technology can support and enhance traditional design techniques.
Streamlining Production Processes- Leveraging digital tools to improve efficiency and maintain brand quality.
The summit also served as the stage for a significant announcement, the creation of the BRICS International Fashion Federation, an initiative dedicated to strengthening global collaboration and promoting sustainable practices in fashion. Leaders from over 50 fashion associations signed a memorandum, marking the beginning of a new era for the industry.
For Modern Natured, being part of this summit was a proud moment that underscored our dedication to sustainable luxury and innovation. Our work aligns perfectly with the summit's theme, "Cultural Code," as we continue to forge new paths in fashion by blending the old with the new, always with an eye toward the future.